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Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays-french-


Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
×

Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays


Research papers

A market segmentation on holidays abroad

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967
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Citation

Schild and Antoine (1967a, June 15). A market segmentation on holidays abroad. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-market-segmentation-on-holidays-abroad


Research papers

Research among travel agents

"Retailer" research among travel agents is much-practised but rarely published except in the form of promotional references. This paper takes the opportunity of quoting from two fully published enquiries (albeit old ones) to examine the field, since...

Catalogue: Seminar 1967: Travel and Tourism
Author: A. D. Wilson
June 15, 1967
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Citation

Wilson, A. D. (1967a, June 15). Research among travel agents. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-among-travel-agents


Research papers

A multi-method study on a special type of tourism

The present paper deals with the main problems, experiences and results of a complex of surveys carried through at the Institute for Transport, Tourism and Regional Science at The School of Business Administration in Copenhagen, in cooperation with...

Catalogue: Seminar 1967: Travel and Tourism
Author: Ejler Alkjaer
June 15, 1967
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Citation

Alkjaer, E. (1967a, June 15). A multi-method study on a special type of tourism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-multi-method-study-on-a-special-type-of-tourism


Research papers

The German tourism

The subject of this paper is a double one. The first intention is to try to find out what the Germans have done and are doing as far as travel and tourism is concerned and in the second part of this paper I want to develop some ideas of what might be...

Catalogue: Seminar 1967: Travel and Tourism
Author: Günter Lott
June 15, 1967
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Citation

Lott, G. (1967a, June 15). The German tourism . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-german-tourism-


Research papers

Some experiments in survey and studies on tourism

The following report deals only with survey on French tourists who spend their holidays in France. The I.N.S.E.E. had already included questions on holiday spending in the survey mentioned above, which was effected a posteriori. It aimed to determine...

Catalogue: Seminar 1967: Travel and Tourism
Author: Jacques Antoine
June 15, 1967
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Citation

Antoine, J. (1967a, June 15). Some experiments in survey and studies on tourism. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/some-experiments-in-survey-and-studies-on-tourism


Research papers

Measuring the promotional effectiveness of national tourist organisations

Measuring the effectiveness of the Irish Tourist Board's promotional activities is a continuing process, because of the need to: 1. Justify enough financial support for the organisation's work, and 2: Maintain improvement of effectiveness. Ireland's...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Robert Irvine, Ronald E. Walpole
June 15, 1967
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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations


Research papers

Reflections on the possibilities of image research in the area of tourism

Somewhere in the decision-making process, however, people will, each year, have to make a choice between a variety of offers that probably surpasses the range of choices presented to the consumer in any other field. How does he orientate himself and...

Catalogue: Seminar 1967: Travel and Tourism
Author: Hans Sittenfeld
June 15, 1967
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Citation

Sittenfeld, H. (1967a, June 15). Reflections on the possibilities of image research in the area of tourism . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reflections-on-the-possibilities-of-image-research-in-the-area-of-tourism-